Business and Professional Writing: A Basic Guide, Third Edition
Autor Paul MacRae, Joel Hawkes, Laura Fanningen Limba Engleză Paperback – 24 sep 2025
Business and Professional Writing is a book that practices what it preaches. The authors deliver direct, engaging guidance on workplace communication with a friendly, no-nonsense approach and realistic examples and practical strategies ensure clarity, concision, courtesy, correctness, and positivity at every turn.
The text offers guidelines and templates for business correspondence, reports, promotional materials, job searching, and oral presentations, and covers style, editing, document design, information security, and ethics. Exercises guide students through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources appear throughout.
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Specificații
ISBN-13: 9781554816460
ISBN-10: 1554816467
Pagini: 470
Dimensiuni: 171 x 229 x 22 mm
Greutate: 0.7 kg
Editura: BROADVIEW PR
Colecția Broadview Press
Locul publicării:Peterborough, Canada
ISBN-10: 1554816467
Pagini: 470
Dimensiuni: 171 x 229 x 22 mm
Greutate: 0.7 kg
Editura: BROADVIEW PR
Colecția Broadview Press
Locul publicării:Peterborough, Canada
Recenzii
Write with Clarity. Communicate with Confidence.
Business and Professional Writing is a book that practices what it preaches. The authors deliver direct, engaging guidance on workplace communication with a friendly, no-nonsense approach and realistic examples and practical strategies ensure clarity, concision, courtesy, correctness, and positivity at every turn.
The text offers guidelines and templates for business correspondence, reports, promotional materials, job searching, and oral presentations, and covers style, editing, document design, information security, and ethics. Exercises guide students through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources appear throughout.
“Business and Professional Writing is a comprehensive and practical guide to writing in a wide range of genres…. I appreciate how easy it is to navigate, and I expect that instructors of an array of professional and business communication courses will find it an ideal text for their classes.” — Monica Miller, Middle Georgia State University
“Business and Professional Writing presents clear and concise discussions of a wide range of workplace writing tasks. Its strengths lie in providing numerous visual examples to demonstrate formatting, many of which are annotated, and in its use of consistent rhetorical language and concepts so that students will learn skills they can apply to any future business writing tasks. Importantly, all information is conveyed in the plain, straightforward language that the authors promote in the book’s pages.” — Tracey Schneider, Auburn University
Business and Professional Writing is a book that practices what it preaches. The authors deliver direct, engaging guidance on workplace communication with a friendly, no-nonsense approach and realistic examples and practical strategies ensure clarity, concision, courtesy, correctness, and positivity at every turn.
The text offers guidelines and templates for business correspondence, reports, promotional materials, job searching, and oral presentations, and covers style, editing, document design, information security, and ethics. Exercises guide students through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources appear throughout.
“Business and Professional Writing is a comprehensive and practical guide to writing in a wide range of genres…. I appreciate how easy it is to navigate, and I expect that instructors of an array of professional and business communication courses will find it an ideal text for their classes.” — Monica Miller, Middle Georgia State University
“Business and Professional Writing presents clear and concise discussions of a wide range of workplace writing tasks. Its strengths lie in providing numerous visual examples to demonstrate formatting, many of which are annotated, and in its use of consistent rhetorical language and concepts so that students will learn skills they can apply to any future business writing tasks. Importantly, all information is conveyed in the plain, straightforward language that the authors promote in the book’s pages.” — Tracey Schneider, Auburn University
Cuprins
PART I THE BASICS OF STRONG WRITING
Chapter 1 Plain Language- Business Communication versus Academic Writing
- Plain Language
- Exercises
- Introduction
- 1. Clear
- 2. Concise
- 3. Concrete and Specific
- 4. Complete
- 5. Courteous
- 6. Coherent
- Exercise: Identifying Transitions
- 7. Constructive
- Conclusion
- Quiz on the Seven Cs
- Introduction
- Grammar Language
- Parts of Speech
- Sentences and Clauses
- Conjunctions
- Quiz on Sentences
- Clauses and Conjunctions Determine Punctuation
- Punctuation
- Review of Commas, Semicolons, and Colons
- Quiz on Punctuation
- Grammar Odds and Ends
- Quick Quiz
- Conclusion
- Quiz #1 on Grammar
- Quiz #2 on Grammar
- Quiz #3 on Clauses
- Introduction: What Is Copy-Editing?
- Using Spellcheck, Grammar, and AI Editing Programs
- Other Copy-Editing Tasks
- Copy-Editing Symbols
- Using a Word Processor for Copy-Editing
- Conclusion
- Copy-Editing Exercise
PART II DOCUMENT DESIGN
Chapter 5 Basic Document Design- Introduction: The Importance of Good Document Design
- Modular Design
- Lists
- List Review
- Exercise on Lists
- Headings
- Headings Review
- Graphics
- Graphics Review
- Summing Up
- Introduction
- Memos and Emails
- Memo Exercise
- Letters
- Letter Exercise
- Correspondence Review
PART III CORRESPONDENCE
Chapter 7 Emails and Memos- Introduction
- Emails and Memos
- Emails
- Memos
- Scans and Faxes
- Introduction
- Good-News and Neutral Letters
- Good-News and Neutral Letter Review
- Bad-News Letters
- Bad-News Letter Review
- Bad-News Letter Exercises
- Introduction
- Three Rhetorical Techniques
- AIDA (Attention, Interest, Desire, Action)
- Persuasive Communication Ethics
- Persuasive Letter Review
- Exercise
PART IV WRITING FOR A JOB
Chapter 10 Cover Letters- Introduction
- The Cover Letter
- Conclusion
- Exercise
- Introduction
- Reverse Chronological Résumé
- Functional Résumé
- Combined Chronological and Functional Résumé
- Electronic or Scannable Résumé
- Conclusion
- Exercises
PART V PROMOTIONAL MATERIALS
Chapter 12 News Releases- Introduction
- News Releases
- Exercise
- Follow-Up Questions and Exercises
- Introduction
- Brochures Are AIDA Documents
- Conclusion
- Exercises
- Introduction
- Websites
- Social Media
- Writing in a Post-Truth World
- Negotiating AI
- Internet Security
- Exercise
PART VI ORAL PRESENTATIONS
Chapter 15 Individual Oral Presentations- Introduction
- Individual Presentations
- Individual Presentation Checklist
- Exercises
- Introduction
- Preparation
- Content
- Delivery
- Group Presentation Checklist
- Exercise
PART VII REPORTS
Chapter 17 Informal Reports- Introduction
- Progress Reports
- Problem-Solving Reports
- Incident Reports
- Proposal Reports
- Conclusion
- Discussion Questions
- Exercises
- Introduction
- Formal Report Design
- Formal Report Formatting
- Analytical Reports
- Formal Proposals
- Surveys
- Exercises on Surveys and Graphs
- Minutes
- Conclusion
- Formal Report Checklist
- Discussion Questions
- Exercise 1: A Formal Proposal Report
- Exercise 2: An Analytical Report
Chapter 20 Formal Report Example
Appendix Answers to Exercises