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Business and Its Environment

Autor David P. Baron
en Limba Engleză Hardback – 30 sep 2012
Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firm s competitive edge.
Baron s integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape.
The seventh edition includes four new chapters on financial markets and their regulation, the investor s perspective and renewable power, the political economy of India, and behavioral ethics. The book also includes 26 new cases on timely topics. "
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Specificații

ISBN-13: 9780132620550
ISBN-10: 0132620553
Pagini: 784
Dimensiuni: 213 x 277 x 30 mm
Greutate: 1.68 kg
Ediția:Revised
Editura: Pearson

Cuprins

PART I: STRATEGY AND THE NONMARKET ENVIRONMENT Chapter 1: Market and Nonmarket Environments Chapter 2: Integrated Strategy Chapter 3: The News Media and Nonmarket Issues Chapter 4: Private Politics Chapter 5: Crisis Management PART II PUBLIC POLITICS AND NONMARKET STRATEGY Chapter 6: Nonmarket Analysis for Business Chapter 7: Nonmarket Strategies for Government Arenas Chapter 8: Implementing Nonmarket Strategies in Government Arenas PART III: GOVERNMENT AND MARKETS Chapter 9: Antitrust: Economics, Law, and Politics Chapter 10: Regulation: Law, Economics, and Politics Chapter 11: Financial Markets and Their Regulation Chapter 12: Environmental Management and Sustainability Chapter 13: The Investor's Perspective: Renewable Energy Chapter 14: Law and Markets PART IV GLOBAL NONMARKET STRATEGY Chapter 15: The Political Economy of the European Union Chapter 16: China: History, Culture, and Political Economy Chapter 17: Emerging Markets Chapter 18: The Political Economy of India Chapter 19: The Political Economy of International Trade Policy PART V: ETHICS AND CORPORATE SOCIAL RESPONSIBILITY Chapter 20: Corporate Social Responsibility Chapter 21: Ethics Systems: Utilitarianism Chapter 22: Ethics Systems: Rights and Justice Chapter 23: Behavioral Ethics, Individuals, and Management Chapter 24: Ethics Issues in International Business