Business analytics is a set of techniques and processes that can be used to analyze data to improve business performance through fact-based decision-making. Business analytics create capabilities for companies to compete in the market effectively. However, nowadays companies use analytics as a competitive strategy of the business. Business analytics helps companies to find the most profitable customer and allows them to justify their marketing effort, especially when the competition is very high. By using business analytical software, the corporate world has the ability to make better decisions, and it improves with analytical skills. The Decision-making process is largely dependent on business analytics in organizations and businesses. When business analytics is carried out the right way, it can help companies put the right foot forward. Business analytics is based on data and statistical methods. It focuses on using a set of metrics to investigate the past, present, and future of an organization or a business. This book helps you to know the analytics, analytics in business, challenges, process, types, tools, and applications of analytics. Contents of the Book: