This is NOT a book about the importance of trust. Building Trust is about HOW TO BUILD TRUST and maintain it. Very little of the materials on trust are practical and helpful. Of the thousands of pieces of writing on the topic of trust, almost none of them say: "Here's a step-by-step method for building trust - inter-personally and organizationally." Building Trust will tell you: Practical steps to improve trust. What you may be doing that's not helpful and why. What you may have believed about trust-building that won't really produce trust in the long haul. Ways to clean up broken or fractured trust.