Your investment in the culture and environment where your teams spend more waking hours than they do at home with with families is your most valuable contribution as a servant leader. ------ Certainly you could choose to believe that your existing culture is a healthy one. Maybe it is. But how do you know? ------ If you don't have the right brand, both externally and internally, you won't attract the right people. If you don't have the right people, or people with the right priorities, you can't create or sustain a thriving culture. ------ Branding and culture, particularly for public serving organizations and people serving leaders, are interdependent. ------ This book is a step-by-step guide to building a brand and creating a culture of authentic servant leadership for your organization.