Building Blocks: Buckeye CableSystem’s Communications Revolution, From Printer’s Ink to Cable to Fiber
Autor Tom Dawsonen Limba Engleză Paperback – 23 iul 2015
This book shows some of the trials and tribulations faced by family members as they employ a nimble strategy to compete with the industry behemoths. It also examines the unique factors that have spelled success for 50 years and looks at what the competitive future holds for smaller cable and Internet firms Buckeye's size.
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Specificații
ISBN-13: 9780761866244
ISBN-10: 0761866248
Pagini: 232
Dimensiuni: 154 x 228 x 18 mm
Greutate: 0.36 kg
Editura: Bloomsbury Publishing
Colecția Hamilton Books
Locul publicării:New York, United States
ISBN-10: 0761866248
Pagini: 232
Dimensiuni: 154 x 228 x 18 mm
Greutate: 0.36 kg
Editura: Bloomsbury Publishing
Colecția Hamilton Books
Locul publicării:New York, United States
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Cuprins
Foreword
Acknowledgments
Introduction
Part I: The Early Years
Chapter 1, "She wanted pictures with her radio" Cable's earliest days, from concept to reality
Chapter 2, "We were doing it the hard way" Twice the channels, but twice the problems: Buckeye begins to grow
Part II: Building for the Future
Chapter 3, "Our localness and service will set us apart" At Buckeye, the customer has always been right
Chapter 4, "He who owns production owns the client relationship" Expanding into advertising sales and production
Chapter 5, "You couldn't get a dial tone in Sandusky when that call-in show was on" In Toledo and points beyond, Buckeye extends its reach
Chapter 6, "We spent the money to continue the business" For Buckeye's service area, a new high-fiber diet
Chapter 7, "We'll do whatever we can to help Toledo reach its full potential" Voice, video, data, home security: Fiber optics boost Buckeye's capabilities
Chapter 8, "They're leaders in technology and communications" The company's trophy case gets increasingly crowded
Part III: What to Provide the Viewers, and at What Cost?
Chapter 9, "We experimented with everything we even had a fish tank on camera" In Buckeye's early years, programming and production were decidedly ad hoc
Chapter 10, "We can give viewers something they won't see elsewhere" No tower, no transmitter: TV5 debuts as a different kind of broadcaster
Chapter 11, "Everybody wanted to be part of the excitement" BCSN becomes a local-sports sensation
Chapter 12, "Their demands are outrageous on their face" Negotiating with satellite programmers and large broadcasters: not for the faint of heart
Part IV: The Future
Chapter 13, "Broadband is the business" For cable, telecom, and media in general, the times they are a-changin'
Appendix
Acknowledgments
Introduction
Part I: The Early Years
Chapter 1, "She wanted pictures with her radio" Cable's earliest days, from concept to reality
Chapter 2, "We were doing it the hard way" Twice the channels, but twice the problems: Buckeye begins to grow
Part II: Building for the Future
Chapter 3, "Our localness and service will set us apart" At Buckeye, the customer has always been right
Chapter 4, "He who owns production owns the client relationship" Expanding into advertising sales and production
Chapter 5, "You couldn't get a dial tone in Sandusky when that call-in show was on" In Toledo and points beyond, Buckeye extends its reach
Chapter 6, "We spent the money to continue the business" For Buckeye's service area, a new high-fiber diet
Chapter 7, "We'll do whatever we can to help Toledo reach its full potential" Voice, video, data, home security: Fiber optics boost Buckeye's capabilities
Chapter 8, "They're leaders in technology and communications" The company's trophy case gets increasingly crowded
Part III: What to Provide the Viewers, and at What Cost?
Chapter 9, "We experimented with everything we even had a fish tank on camera" In Buckeye's early years, programming and production were decidedly ad hoc
Chapter 10, "We can give viewers something they won't see elsewhere" No tower, no transmitter: TV5 debuts as a different kind of broadcaster
Chapter 11, "Everybody wanted to be part of the excitement" BCSN becomes a local-sports sensation
Chapter 12, "Their demands are outrageous on their face" Negotiating with satellite programmers and large broadcasters: not for the faint of heart
Part IV: The Future
Chapter 13, "Broadband is the business" For cable, telecom, and media in general, the times they are a-changin'
Appendix
Recenzii
[This book] is full of fascinating history and anecdotes. . . .It is a book that ought to appeal to anyone in the cable industry, especially if they need to figure out how to cope with the bewilderingly fast changes in technology and viewer habits and preferences.
Building Blocks offers a glimpse into local history . . . thrown in with anecdotes about the 50 years of growth.
Dawson's readable, fast-paced writing style makes Building Blocks a must read for anyone interested in how the cable industry got started and is a great read for those wanting to learn more about the cable business. It is a great all-American story of how an immigrant family becomes a leader, and stays a leader, in the media business and is a great reference for anyone interested in Toledo business history. The story of Buckeye and the Block family businesses is closely intertwined with the vibrancy of the Toledo community. While Building Blocks is a well-researched piece on the cable industry, its lessons in how to run a customer-friendly business can be applied to any industry.
Building Blocks offers a glimpse into local history . . . thrown in with anecdotes about the 50 years of growth.
Dawson's readable, fast-paced writing style makes Building Blocks a must read for anyone interested in how the cable industry got started and is a great read for those wanting to learn more about the cable business. It is a great all-American story of how an immigrant family becomes a leader, and stays a leader, in the media business and is a great reference for anyone interested in Toledo business history. The story of Buckeye and the Block family businesses is closely intertwined with the vibrancy of the Toledo community. While Building Blocks is a well-researched piece on the cable industry, its lessons in how to run a customer-friendly business can be applied to any industry.