This important, interdisciplinary contribution to the 'greening' business debate looks at one of the most environmentally controversial industries - the chemical pesticide industry. If that sector can be put on to an environmentally sustainable footing, then the same may be possible for virtually all of industry. As business and environmental trends turn the pesticide industry's focus to biotechnology and seed engineering, this book examines the extent to which the industry is prepared to exploit new business opportunities in a more regenerative agriculture and draws attention to the industry's economic, environmental and social responsibilities.