The BRIDE PRIZE is a tale of pride of farmwork, and the desire to excel. The glory and the rewards that come with taking the lead at a farm meet, to prove one's prowess at wielding the big hoe. But unbridled love for the bride leads to treachery and abduction. Zasha has a beautiful young daughter, Iveren, who has come of age. He has sent invitation to the strong, young men for a farm meet that he has organized. Tersoo is a strong contender for the grand prize, but Venda, an erstwhile Casanova, known for his wild escapades with numerous women, including the promiscuous Adoo, a local beer brewer, poses an obstacle. With the connivance of his crooked friends, Bem and Kumeh, they hatch the most audacious plan for the taking of the bride on the eve of her wedding.