Are you a solo-entrepreneur, a coach, consultant, author or a seminar leader wanting to build a business that's both purposeful and profitable? Then BRANDING YOUR X-FACTOR is the book for you. Runa Magnus played a leading role in Iceland's National Assembly of 2009 where the nation collectively worked together to reinvigorate the brand called Iceland following their economic crash. The results transformed Iceland's economy by branding their uniqueness, or their X-factor, as Runa calls it. Seeing first hand the immediate benefit and long-term results of a whole nation working collectively to discover who they authentically are, the outcome of this unique assembly became one of the cornerstones of her successful business and personal branding process. In BRANDING YOUR X-FACTOR, Runa takes the reader through the process of discovering their unique X-factor and the fundamental steps to build a purposeful and profitable personal brand. BOOK REVIEW FROM HUFFINGTON POST Suna Senman "My prediction is that Branding Your X Factor will be a staple for business owners along with books such as, Think and Grow Rich by Napoleon Hill and How to Win Friends and Influence People by Dale Carnegie. For any business owner or inspiring entrepreneur, Branding Your X Factor is a remarkable gift.""