• By focusing on successful product/consumer relationships, it shows how to establish and expand your market presence.
• With the sheer amount of product visibility in the modern marketplace, consumer perception has never been more crucial.
• Explains how to create enduring brand loyalty and profitable customers that will weather these new market forces.
• Explains how to create consumers who are willing to not only purchase, but promote your products.
• Explores social media and the inclusion of consumers into the advertising process through sharing, hashtags, etc.