Turn your brainstorming sessions into profitable gatherings instead of a waste of time and resources. This book provides ideas and step by step instructions to make your brainstorming sessions more productive and profitable. Well planned and executed brainstorming sessions significantly increase the number and quality of ideas generated. You'll find checklists for selecting team members and an effective moderator, creating the presentation and moderating the brainstorming session. The book includes guidelines for brainstorming that can be copied and provided to team members.