How can you maximize your brain's true potential? Groundbreaking neuroscience studies are revolutionizing our understanding of "genius" and how it works. Brain Apps is the first book to consolidate the research into a unifying theory for radically boosting your achievement. Discover concrete steps anyone can take to create useful automatic habits, or "brain apps." Gain Real-world insights for better attitudes, better habits, and better performance-and in the process, unlock a few secrets of your own brain.