Everyone knows Bounty Corporation. Nobody goes a single day without using one of its products. Bounty's CEO, Rex Greengrass, has steered the corporation to ever greater heights of success. What Rex wants, Rex gets. Until there's a screw-up at Bounty's most recent results presentation. Things are put right. Well, sort of. The resulting snowball of unintended consequences sucks in a disparate cast of characters, including scheming lieutenants, clueless employees, groveling PR people, an inquisitive reporter, an insatiable wife, and finally the most unlikely champion of the downtrodden, the have-nots, and the plain lazy. Bounty's ultimate consumer proves to be its ultimate undoing.