The best bookseller is the author. You know your book better than anyone, and no one has as much riding on its success. You don't need a large publishing house backing you to execute a successful book signing. Because of these book signings, authors can get their books into outlets that might not otherwise carry their titles. As an added benefit, you get to meet the people who buy your book. This is your target audience. These are the same people who will recommend your book to their friends and buy your next book. If your book is inspirational or educational in nature, you may even change someone's life. For a variety of reasons, book signings can be well worth the time and effort. BUT, you want to make sure it's a carefully planned and expertly executed book signing to reap the rewards. If you have an agent, that agent can work with you or for you to schedule book signings, but more often than not, it's the author's responsibility to be hands-on in this process. This comprehensive guide will help you research and schedule your opportunities, accomplish all of your pre-publicity, plan for all the items you'll need at the venue, understand all the things necessary to make sure the book signing itself is productive, and show you what you can do after the event to maximize all the future rewards each book signing can bring.