During his record-setting tenure as coach of the Michigan Wolverines, Bo won thirteen Big Ten titles and finished as the winningest football coach in the school's storied history. But if you asked him, his most important achievement was having a remarkably positive impact on the hundreds of athletes he coached. In these pages, you'll hear Bo's distinctive voice as he shares the principles he applied on the football field and in the locker room to create a football dynasty, and he'll tell you how you can apply his insights to any leadership role. His words will educate, motivate, and inspire-just as the man himself did every day.