Bill Phelps, the entrepreneur extraordinaire behind Dave's Hot Chicken and other blockbuster restaurant franchises, shares his secret sauce for building brands that flourish even in overcrowded industries. Within the fiercely competitive restaurant business, Bill Phelps has produced one incredible success after another. He has a singular talent for identifying promising startups and then growing them into wildly popular global franchises. Addressing the key elements that make or break a business, Phelps teaches seasoned and would-be entrepreneurs alike how to implement this playbook for building, scaling, and maintaining truly mind-blowing companies of all types. In Blow Their Minds, Phelps offers readers a proven playbook for breakthrough success, tackling questions such as: How do I create the craveable product or service that is the basis of a great business? How do I find - and protect - the authentic vibe of my brand? How do I scale a business without losing what makes it great? How do I choose and attract the best talent - both employees and investors? How can I break through the noise of social media? How do I create an insanely fun and exciting workplace? How do I know when it is time to sell a business? How do I blow customers', clients', employees', and investors' minds, over and over again? Drawing from his remarkable experiences at Wetzel's Pretzels, Blaze Pizza, and Dave's Hot Chicken, Phelps shares revealing stories and actionable insights about how he and his team have made use of this playbook to grow their companies and achieve unprecedented results in some of the most competitive markets in the world. Blow Their Minds is an accessible, story-driven, relatable guide to rising above your competitors, taking a brand to global scale, and having a fantastic time while doing so. What's more, it delivers on Phelps's personal conviction regarding the higher purpose of the entrepreneurial endeavor - that the best reason to build and scale a business is to transform the lives of everyone you touch along the way.