Beyond the Subjectivity Trap challenges the paradigm of the hard problem of consciousness by contesting the relevance and primacy of human thought. By tracing the evolved egocentricity of the 'I' as an entrapping limitation on our thinking the book argues that once the Subjectivity Trap is understood and escaped we can appreciate the non-existence of the mind-body divide, the pure functionality of the brain, and the limitlessness of our potential.