It's not enough to be entrepreneurial, innovative, and generate great ideas. Those ideas need to be mobilized and commercialized through the machinery of a high-performing organization. Beyond Genius, Innovation & Luck lays out the architecture necessary to build and lead a competitive company in the 21st century. As McCarthy describes, it takes the same level of focus, passion, and investment to create a high-performing corporation as it does to be a leading innovator. And, both parts of the equation need to be tuned up and working together in order to sustain a competitive advantage.