This is a textbook on behavioural sciences for dental students which offers a balanced approach to the behavioural issues are that are important in dentistry, both at the level of the individual patient, (eg. strategies for reducing anxiety in nervous and phobic patients), and at a broader level in motivating the population as a whole to adopt a healthier diet. It is a concise introduction to psychology, sociology and communication for the dental student which focuses on practical and clinically relevant issues eg management of patients anxiety.