Behavioral Insights: The MIT Press Essential Knowledge Series
Autor Michael Hallsworth, Elspeth Kirkmanen Limba Engleză Paperback – sep 2020
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Specificații
ISBN-13: 9780262539401
ISBN-10: 0262539403
Pagini: 227
Dimensiuni: 128 x 177 x 17 mm
Greutate: 0.23 kg
Editura: The MIT Press
Seria The MIT Press Essential Knowledge Series
ISBN-10: 0262539403
Pagini: 227
Dimensiuni: 128 x 177 x 17 mm
Greutate: 0.23 kg
Editura: The MIT Press
Seria The MIT Press Essential Knowledge Series
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Notă biografică
Michael Hallsworth, PhD, is Managing Director of the Behavioral Insights Team (BIT) North America. He has held positions at Columbia University and Imperial College London.
Elspeth Kirkman founded BIT's North American office before returning to the UK to run the organization's social policy portfolio out of London. She has taught behavioral insights courses at Harvard and Warwick Universities and is a Visiting Senior Research Fellow at King's College London.
Elspeth Kirkman founded BIT's North American office before returning to the UK to run the organization's social policy portfolio out of London. She has taught behavioral insights courses at Harvard and Warwick Universities and is a Visiting Senior Research Fellow at King's College London.
Cuprins
Series Foreword vii
Preface ix
Acknowledgments xiii
1 Introducing Behavioral Insights 1
2 The History and Thought behind Behavioral
Insights 25
3 Examples of Behavioral Insights in Practice 71
4 Applying Behavioral Insights 81
5 Criticisms, Considerations, and Limitations 123
6 The Future of Behavioral Insights 167
Glossary 197
Notes 203
Further Reading 219
Index 221
Preface ix
Acknowledgments xiii
1 Introducing Behavioral Insights 1
2 The History and Thought behind Behavioral
Insights 25
3 Examples of Behavioral Insights in Practice 71
4 Applying Behavioral Insights 81
5 Criticisms, Considerations, and Limitations 123
6 The Future of Behavioral Insights 167
Glossary 197
Notes 203
Further Reading 219
Index 221