In and through research and sharing from his very own personal journey of failures, missed steps, and neglect, author, life coach, process and performance improvement expert, James W. Falcon, thoroughly examines self-love as a concept and a practice. James proposes compelling information as to why everyone should practice self -love and why practicing self- love can not only facilitates personal growth and development but why self-love is the absolute best means to enhances all of our personal and professional interactions as per science backed findings. This book is a MUST read. And, will serve as a practical resource for all, especially and particularly for those in helping professions. The information in this book will open the door to exponential returns on investments.