Imagine someone buying their first pair of boxing gloves, and the very next day stepping in the ring for the heavyweight championship with the entire world watching. This seems ridiculous; it would be no contest, and after their embarrassing defeat and eventual return from the hospital they would never work up the nerve to box again. Now, imagine deciding that you want to write a book yourself. Once it's done, you throw everything together, slap it on book sites and then wait for the hoards of raving fans to knock down your door. The turnout and subsequent embarrassment is sure to prevent even the most adamant optimist from writing a second book. The Author's Guide to Beating the Best Seller is a book about boxing. Actually, this is a story about authors-their nicks, bruises and their surprising similarity to athletes competing in one of the most rigorous and dangerous sports in existence today. This easy-to-read book highlights the key components to creating a book that competes with, and most importantly, unseats the most popular books in your genre from their thrones.