Learn the secrets of connecting with early adopters who later become your most devoted customers. The world's most successful startups all share one quality. Their journey to becoming known by many people started with being known by a passionate few. In this book, you'll learn how to recognize and grow your startup's culture, when to take the steps you need to grow your community, what engagement tools and techniques build community and how to combine your culture and community into an engine to attract and retain users. Part One of the book is foundational, clarifying the concepts you need to recognize, develop and spread your company culture. Part Two is a step-by-step guide to turning your first 100 users into a thousand true fans. The book includes techniques to leverage the interest of early adopters into your next 10,000 fans and beyond.