• Geek culture' has never been more popular - with superhero and fantasy films dominating the box office and news.
• Perfect gift for geek parents and/or their babies - appealing to fans of Star Trek, Star Wars, super hero, SF and fantas
• Downtown's board books with grownup appeal (allowing parents to share passions with their kids) are hugely popular.
• Julie Merberg is the author of My First Jewish Baby Book, My First Book of Feminism (For Boys) and Baby's First Eames.