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B2B eCommerce de Gerrit Heinemann

B2B eCommerce

Autor Gerrit Heinemann
en Limba Engleză Paperback – 12 noi 2022
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.

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Specificații

ISBN-13: 9783658385279
ISBN-10: 3658385278
Pagini: 224
Ilustrații: XV, 205 p. 1 illus.
Dimensiuni: 168 x 240 x 13 mm
Greutate: 0.38 kg
Ediția:1st edition 2023
Editura: Springer
Locul publicării:Wiesbaden, Germany

Notă biografică

Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce as well as founder and head of the eWeb Research Center at Niederrhein University of Applied Sciences. Professor Heinemann was one of the first academics in Germany to address the topic of online commerce from the perspective of business administration. He has been one of the leading e-commerce researchers for years and is considered one of the most distinguished retail experts in the German-speaking world. He has already published more than 300 specialist articles and numerous specialist books on the topics of the future of retail, digitalisation, e-commerce and online and multi-channel retailing.

Textul de pe ultima copertă

This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.
The content
· Basics of B2B eCommerce
· Special features of B2B eCommerce
· Business models in B2B eCommerce
· Best Practices in B2B eCommerce
· Risks in B2B eCommerce
  • The author
    Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce and Head of the eweb Research Center at the Niederrhein University of Applied Sciences.
This book is a translation of an original German edition. The translation was done with the help ofartificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.