For more than 100 years, Avila Beach has represented the best of what California's Central Coast has to offer. Inhabitants of Avila have, since before its inception as a town, borne witness to the many changing faces and cultures representing the California landscape. Its earliest inhabitants were the Chumash Indians, who populated the Central Coast until the arrival of the Spanish missions. Later, the San Miguelito Rancho land grant was awarded to Don Miguel Avila, for whom the town itself was named. Avila eventually became a thoroughfare for the fishing industry. Other industries prospered as well, notably due to the ingenuity of early pioneer John Harford, who was instrumental in the development of numerous piers at Avila and at Port San Luis. The access to the sea allowed the region to benefit from the steamer ships that serviced California's coast.