One of the greatest reasons for building a targeted mailing list is in your ability to automate your profits. Not only will email marketing help to secure your position within the most profitable markets, but once you've gone through the initial "building phase". you can literally set it on autopilot, forget all about it and it will continue generating profits for months, even years to come! One of the biggest mistakes that new email marketers make is in looking at their email campaign as a "broadcast only" resource. Instead of setting up a fully automated back-end, they focus only on the "front end", which usually includes offering an incentive, motivating visitors into becoming subscribers and then sending out ocassional broadcasts promoting products, or delivering free content. But the REAL power in email marketing is then completely overlooked! You see. your autoresponder account is designed to populate your mailing list with fresh content, all on complete autopilot. It's not useful just in making money from front-end offers, but instead, you can set up a powerful. unstoppable PRE-LOADED system that continues to deliver content and promotes products, even when you are nowhere near your computer!