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Asking Questions de Norman M. (University of Chicago) Bradburn

Asking Questions

Autor Norman M. (University of Chicago) Bradburn, Seymour (University of Illinois) Sudman, Brian (University of Illinoisnis) Wansink
en Limba Engleză Paperback – 21 apr 2004
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people's attitudes and behavior.
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Specificații

ISBN-13: 9780787970888
ISBN-10: 0787970883
Pagini: 448
Ilustrații: Illustrations
Dimensiuni: 151 x 227 x 32 mm
Greutate: 0.53 kg
Ediția:2nd, Revised Edition. Auflage
Editura: John Wiley & Sons, Inc.
Locul publicării:Hoboken, United States

Public țintă

Market research and advertising professionals, psychological assessors, students and educators in the field of designing and evaluating polls and surveys –– all will want the new edition of this class and definitive book. They′ll be motivated by direct mail, booths at conferences, college and library marketing, internet and international marketing.