Artificial Intelligence and Consumerism
Autor Rajagopal, Marcus Goncalvesen Limba Engleză Hardback – 10 feb 2027
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Specificații
Notă biografică
Rajagopal is Distinguished Professor of Marketing at EGADE Business School of Tecnologico de Monterrey at Mexico City Campus and Visiting Professor at Metropolitan College Boston University.
Marcus Goncalves is Associate Professor of the Practice of Administrative Sciences at Metropolitan College, Boston University.
Cuprins
Part 1: The Shift.- Ch 1: Transforming Wisdom.- Ch 2: The Intangible Space.- Ch 3: Digital Nomadism and Consumer Behavior.- Part 2: Technology and Consumption.- Ch 4: Marketing 5.0: Growth Outside the Core.- Ch 5: Reimagining Retail Landscapes.- Ch 6: New Science of Consumer Behavior.- Ch 7: Consumer Decision Making.- Ch 8: Innovation Analytics and Consumerism.- Part 3: Fostering Debate.- Ch 9: AI and Ethical Framework.- Ch 10: Next Generation Consumerism.