Admittedly, article marketing may sound like something complicated, but on a very basic level, it really isn't. The one and only aim of article marketing is to get visitors to visit your website through the backlink of a submitted article. Of course, in order to successfully do that, it isn't enough to just submit tons and tons of articles and then hope that people click the backlink. True, if you went by the quantity over quality approach then you'd probably end up getting a couple of visitors here and there, but it would be more time consuming, and less effective, than going about it the smart way. Really, the only reason that people tend to flop at article marketing is simply because they don't think it through from the get go. So, in order to avoid going through the same tedious rigmarole, we're going to look at article marketing from the ground up; from the theory right down to the practice. By doing so, you should end this Book with a firm grasp of what you need to go out there and do, and how you can do it.