Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition
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Cărți de Art Weinstein
Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms
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Superior Customer Value: Finding and Keeping Customers in the Now Economy
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Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage
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Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition
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Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications
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