AQA Business for A Level (Marcousé) Answer Guide de Ian Marcouse

- Covers all of the questions from the textbook

- Mirroring the textbook so you can quickly and easily find the material you are looking for.

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Section 1: What is Business?
- Chapter 1: Understanding the nature and purpose of business
- Chapter 2: Different business forms
- Chapter 3: Issues in understanding different business forms
- Chapter 4: Understanding that businesses operate within an external environment
Section 2: Managers, leadership and decision-making
- Chapter 5: What managers do
- Chapter 6: Types of management and leadership styles and their effectiveness
- Chapter 7: Understanding management decision-making
- Chapter 8: Decision trees
- Chapter 9: Opportunity cost
- Chapter 10: Understanding the role and importance of stakeholders
Section 3: Decision-making to improve marketing performance
- Chapter 11: Marketing and decision-making
- Chapter 12: Marketing and competitiveness
- Chapter 13: Setting marketing objectives
- Chapter 14: Understanding markets
- Chapter 15: Market research and sampling
- Chapter 16: The interpretation of marketing data
- Chapter 17: Price and income elasticity of demand
- Chapter 18: Market data and analysis
- Chapter 19: Segmentation, targeting and positioning
- Chapter 20: Niche and mass marketing
- Chapter 21: Marketing mix: 7Ps
- Chapter 22: Product decisions: product life cycle and product portfolio
- Chapter 23: Pricing decisions
- Chapter 24: Place and promotion decisions
- Chapter 25: Integrating the marketing mix
Section 4: Decision-making to improve operational performance
- Chapter 26: Setting operational objectives
- Chapter 27: Efficiency and labour productivity
- Chapter 28: Lean production
- Chapter 29: Capacity utilisation
- Chapter 30: Technology and operational efficiency
- Chapter 31: Analysing operational performance
- Chapter 32: Improving quality
- Chapter 33: Managing supply chains
- Chapter 34: Managing inventory
- Chapter 35: Decision-making to improve operational performance
Section 5: Decision-making to improve financial performance
- Chapter 36: Financial objectives
- Chapter 37: Calculating revenue, costs and profit
- Chapter 38: Break-even analysis
- Chapter 39: Cash flow management
- Chapter 40: Budgets and budgeting
- Chapter 41: Profit and how to increase it
- Chapter 42: Cash flow versus profit
- Chapter 43: Sources of finance
- Chapter 44: Decision-making to improve financial performance
Section 6: Decision-making to improve human resource performance
- Chapter 45: Setting human resource objectives
- Chapter 46: Motivation and engagement in theory
- Chapter 47: Motivation and engagement in practice
- Chapter 48: Improving organisational design
- Chapter 49: Managing the human resource flow
- Chapter 50: Improving employer–employee relations
- Chapter 51: Analysing human resource performance
- Chapter 52: Decision-making and improved HR performance
Section 7: Analysing the strategic position of a business
- Chapter 53: Influences on the mission of a business
- Chapter 54: Corporate objectives, strategy & tactics
- Chapter 55: The impact of strategic decision making on functional decision making
- Chapter 56: The value of SWOT analysis
- Chapter 57: Financial objectives and constraints
- Chapter 58: Balance sheets and income statements
- Chapter 59: Financial ratio analysis
- Chapter 60: Value and limitations of financial ratios
- Chapter 61: How to analyse data other than financial statements
- Chapter 62: Assessing short- and long-term performance
- Chapter 63: Different measures of assessing business performance
- Chapter 64: Changes in the political and legal environment
- Chapter 65: The impact of government policy
- Chapter 66: The impact of changes in the economic environment
- Chapter 67: Globalisation and emerging economies
- Chapter 68: The impact of social change
- Chapter 69: The social environment including CSR
- Chapter 70: Technological change
- Chapter 71: The competitive environment
- Chapter 72: Analysing strategic options
- Chapter 73: Investment appraisal
- Chapter 74: Sensitivity analysis
Section 8: Choosing strategic direction
- Chapter 75: Strategic direction: Ansoff’s matrix
- Chapter 76: Competitive advantage
- Chapter 77: Strategic positioning
Section 9: Strategic methods: how to pursue strategies
- Chapter 78: Growth and retrenchment
- Chapter 79: Economies and diseconomies of scale
- Chapter 80: Methods and types of growth
- Chapter 81: Innovation
- Chapter 82: Becoming an innovative organisation
- Chapter 83: Protecting innovative ideas
- Chapter 84: Reasons for trading internationally
- Chapter 85: Attractiveness of international markets
- Chapter 86: China and India
- Chapter 87: Targeting overseas markets
- Chapter 88: Managing international business
- Chapter 89: Digital technology
Section 10: Managing strategic change
- Chapter 90: Causes and value of change
- Chapter 91: The flexible organisation
- Chapter 92: Barriers to change
- Chapter 93: Organisational culture
- Chapter 94: Strategic implementation
- Chapter 95: Network analysis and strategic implementation
- Chapter 96: Problems with strategy
- Chapter 97: Understanding assessment objectives
- Chapter 98: Tackling data response questions
- Chapter 99: How to revise for business exams

AQA Business for A Level (Marcousé) Answer Guide

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AQA Business for A Level (Marcousé) Answer Guide

Preț: 1304.39 lei

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Preț: 1304^.39 lei