APPS has the power to eliminate hatred and cultivate civilized acceptance of our most fundamental human differences. The stunning 20 years of APPS research with its market-tested results will surprise you. The data shows liberals are outer-directed individuals - externals - who value emotions over facts and who consider truth to be subjective. One external trait is seen in the superior public speaking talents liberals possess. The data shows conservatives are inner-directed individuals - internals - who prefer the rule of law, logic, and reason to emotion… a person who understands that the Constitution must be honored - as must our borders - if we are to maintain our sovereignty as a nation. Are conservatives and liberals wired differently? Or, are we programmed, conditioned and nurtured to accept different degrees of RISK and EMPOWERMENT in our lives? APPS identifies many personality traits - and what motivates them.