From unknown status in 2009, mobile apps are now part and parcel of everyday conversation. They have moved from being a novelty to a utility for everyday use. APP NATION documents how mobile apps are passing online computers for everyday usage. And it shows how we are just in the beginning phases of adoption. Mobile apps are no longer just for large and well funded businesses. They have now become affordable and accessible for even small businesses. APP NATION explains why businesses need their own mobile app. Most importantly it shows small business owners what they need to know to intelligently participate in the mobile app revolution. Mobile apps are a key component of the smart business's strategy to create affinity with their customers. Loyalty is not the only byproduct. Businesses that follow the strategies outlined in this book make more profits. If you are just curious about the future of mobile apps, this book will answer your questons. If you have a business, APP NATION will show you how you can build ongoing loyalty from your customers and supercharge your profits at the same time.