The objective of this study is to analyze the purchasing behavior of students who decide to enroll in a course to obtain a Type C Professional License at CONDUESPOL. CONDUESPOL being an institution committed to the training of professional drivers responsible towards citizens and the environment, always at the forefront with technology, comfortable infrastructure and having trained teaching staff has contributed to the country in terms of road safety issues and that is reflected with its more than 5,300 students graduated since 2011; but having the most important thing, which has the support of the National Transit Agency and ESPOL. What we want to know are the reasons that influence students to make the decision to choose this type of profession as a source of economic resources vs. other existing professions and in the same way the causes that led them to decide for this school compared to others that exist in the market.