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An Alternative Globalization: Global Generations, Cultural Commodities, and Soft Power from East Asia to the World de Vincenzo Cicchelli

An Alternative Globalization: Global Generations, Cultural Commodities, and Soft Power from East Asia to the World: Youth in a Globalizing World, cartea 26

Vincenzo Cicchelli, Sylvie Octobre, Juhyun Lee
en Limba Engleză Hardback – 18 iun 2026
What do "The Way of the Dragon" (1972), "Mario Bros" (1983), "The Great Wall" (2016), and "Squid Game" (2021) have in common? These are the titles of cultural goods from East Asia. Following Hong Kong martial arts films and Japanese cultural products, South Korean pop culture is making its mark, while Chinese investment in digital industries is becoming massive. This volume plunges the reader into the discovery of this alternative pop culture by analyzing its historical dynamics, questioning the soft power associated with its success, examining the strategies put in place by intermediaries to favor it, and investigate its reception among global generations.
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Specificații

ISBN-13: 9789004754225
ISBN-10: 9004754229
Pagini: 484
Dimensiuni: 155 x 235 mm
Greutate: 0 kg
Editura: Brill
Colecția Brill
Seria Youth in a Globalizing World

Notă biografică

Vincenzo Cicchelli, Ph.D., is Associate Professor at Ceped (IRD/Université Paris Cité). He has extensively published on youth, globalization and cosmopolitanism including The Sociology of Hallyu Pop Culture (Palgrave, 2021) (with Sylvie Octobre). He is co-editor of Global Youth Studies (Brill).

Sylvie Octobre, Ph.D., is Researcher at Deps (Ministère de la Culture) and Centre Max Weber. She has extensively published on culture, childhood and youth, and globalization, including The Sociology of Hallyu Pop Culture (Palgrave, 2021) (with Vincenzo Cicchelli). She is co-editor of Global Youth Studies (Brill).

Juhyun Lee, Ph.D., is Senior Researcher at the Institute of Social Science (Sogang University). Her research interests focus on culture, generations, and health, approached through an interdisciplinary lens connecting social theory and contemporary issues.

Cuprins

Contents
List of Figures and Tables
Abbreviations
Notes on Contributors

Introduction: The Sun of Pop Culture Rises in the East—Towards an Alternative Cultural Globalization
Vincenzo Cicchelli and Sylvie Octobre

Part 1 When East Asian Pop Culture Goes Global

1 Globalization of the Korean Wave: New Perspectives
Dal Yong Jin

2 On the Alternativeness of East Asian Media Culture: Critically Engaging with Cross-Border Dialogue
Koichi Iwabuchi

3 Fostering Alternative Culture: Puppets and Puppet Masters in the Global Film Industry
Jimmyn Parc

4 Chinese Cultural Investments in the Belt and Road Initiative
Nashidil Rouiaï
5 The Globalization of South Korean Cultural Production in the Era of Platforms: The Case of Kakao and Naver’s Webtoon Business
Taeyoung Kim

6 Redefining Virtual Spaces: The Influence of Chinese Aesthetics and AI in the Metaverse
Vincenzo De Masi

Part 2 Varieties of East-Asian Soft Power

7 Ceci n’est pas du Soft Power: Criticalities of East Asian Creative Output in Europe through the Cases of Japanese and Chinese Animation
Marco Pellitteri

8 The Use of Cinema in the Soft Power of East Asian China, Hong Kong, Japan, South Korea and Taiwan
Frédéric Monvoisin

9 ‘Cool Japan’ Policy: Missed Opportunity or Illusion?
Nobuko Kawashima

10 Effective Chinese Soft Power?: China’s Film Strategy in Rivalries with the US
Caleb Moïse

11 The Soft Power of Hard Cash: China and the (Re)Making of American Popular Culture
Lane Crothers

12 China’s Image Building in the 21st Century
Xiaoling Zhang
13 Politicizing Korean Pop Culture: Hallyu as a Policymaking Metaphorical Tool
Dongjoon Lee

Part 3 Intermediaries

14 Festivals and the State: From the Legitimation to the Commercialization of South Korean Cinema in the Global Space
Eunyoung Won

15 Japanese Contemporary Art Presence in Europe from Diffusion by The National Center of Visual Arts (CNAP)
Harumi Kinoshita

16 Staging Globalized Japan in the UK: Producing and Consuming Japan through the Hyper Japan Festival
Christopher J. Hayes

17 A Discovery of Japanese Popular Culture without a User Manual: The Arrival of Toei Animation Series in France
Mathieu Gaulène

18 The Distribution and Reception of Japanese Animated Series on French Television (1978–1997)
Marie Pruvost-Delaspre

Part 4 Narratives and Reception

19 Notes from Hong Kong: Global (Youth) Culture in Flux in the 20th and 21st Century
Cindy Hing-Yuk Wong and Gary W. McDonogh

20 The South Korean Comics, a Platform for Societal Issues
Benjamin Joinau

21 Global Reception of Chinese Games Narratives
Gabriele Aroni

22 The Glocalization of K-pop for Self-Empowerment: East Meets West in Philadelphia
A. Stefanie Ruiz

23 The Aftermath of the Korean Wave: K-pop Fandom(s) Facing a Shift from Sub-culture to ‘Mainstream’
Mathieu Berbiguier

24 Digital Learning by Manga and Anime Fans in France: A Historical and Biographical Approach to Global and Informal Transmission
Olivier Vanhée

General Conclusion: East Asian Pop Culture on the Move
Vincenzo Cicchelli and Sylvie Octobre