This analysis presents a "bottom up" projection of the potential production of alternative aviation (jet) fuels in North America (United States, Canada, and Mexico) and the European Union in the next decade. The analysis is based on available plans from individual companies and considers existing and emerging fuel production technologies. The analysis also forecasts how alternative fuels might contribute to greenhouse gas goals. Based on a review of fuel production companies' stated plans to produce jet fuel, the study incorporated company-specific data into seven scenarios varying alternative jet fuel production and expansion assumptions. This study supports the use of advanced alternative fuels as one important component of achieving emissions and environmental targets, although other additional measures and/or new technologies may also be required. The analysis suggests that the FAA goal of 1 billion gallons of alternative jet fuel use by U.S. aviation in 2018 is achievable.