Protecting your trademark is critical. Often business owners do not register trademarks federally at the USPTO because they are unsure of how to do so or because they do not understand the benefits of registering. It is more costly to not register--you may be required to change the name, destroy all goods, pay damages, and pay your profits if it is determined that you are infringing. In All About Trademarks: Everything You Need to Know About Trademarks From a Former USPTO Trademark Examining Attorney, Andrea Hence Evans uses her extensive experience and expertise in trademark law to provide you with the tools needed to understand how to protect your trademark at the USPTO and how to avoid making common mistakes. This book is sure to help anyone looking to register their trademark and to help readers to understand how to navigate a trademark application successfully through the USPTO process.