The world's most valuable resource is no longer oil, but data. The more they know about you, the better you can be targeted, and then, monetised. The British businessman Damian Bradfield, co-founder of WeTransfer, and the Spanish comics author David Sanchez build an ironic dystopic world, disturbingly similar to ours, to explore the addictive effects of social media, the stealthy invasion of privacy and the dangers of data misuse. With a wry acidic sense of humour, they blur the boundaries between the online and offline worlds and spin disturbingly recognisable tales about our overconnected society.