Every morning we wake up we have a day deposit of 1440 minutes added to our life account. Most people just squander them and end up at the end of the day with nothing accomplished and nothing gained. When you multiply that times every day you have 43200 unused minutes each month and people are stuck. There are no roll over minutes in life. You must use them or lose them Every year we are given over 500,000 minutes and the question must be asked "What are you doing with Yours"? Sure we use some to eat and some to sleep, we use some to earn a living and some to enjoy a living...but when all is done and said, how many did you use to bring about your dream and fulfill your destiny? A minute is a precious thing to waste Yet we all do it on a regular bases. This book is for those time wasters, yet it is NOT a time management book. It is a TRANSFORMATION book. It advances the idea that we all can AIM for something better. The suggestion is made that we Find the Inspiration and Motivation to work on the Aspiration of our heart. The First Fifteen minutes of each day are crucial to success and achievement. It's not asking much to dedicate the First Fifteen minutes of each day to Plan, Promise and Project that day. It makes it all so much easier when you take time to prepare your day . The average person gets up when he is jarred from a fitful sleep that he is not done with. Then puts on shoes that he did not choose and wears clothes that he may not like. He then robotically heads to a place to spend 8-12 hours a day doing something he doesn't like for someone he doesn't like, all for an exchange of value he deems not fair. I submit that a simple 15 minutes of AIMing everyday will change that dynamic and soon you will be doing the things you want to and reaping the rewards you desire. The First Fifteen of each day will yield Results and Rewards you didn't even know existed. This book is a guide to explore those First Fifteen minutes and show you how to best utilize them. When you AIM for Fifteen you find yourself Finishing more and achieving more. As you read and reread this timely book ask your self this question...are you using your 1440 correctly and could you use those first Fifteen more effectively?