The nature of marketing has changed dramatically over the last decade as marketers have begun to use new technologies and processes to create additional value for customers and their companies.These days corporations are more focused and concentrated with their customers and the stakeholders, that is why the interest in relationships is pretty high and thus they work in order to find out whether the relationship marketing do affect the company performance or not. Companies find a solution to this question that after marketing or relationship marketing effects the customer retention and satisfation or not?