It's a new reality out there. An increasing number of individuals are looking to work for companies who are invested in their health and well-being. Salary is no longer the deciding factor; instead, individuals want to work for companies that offer them fair compensation with a comprehensive benefits package. In order to remain at the top of your industry, it's not only important for you and your organization to accept that benefits aren't an "expense" that eats away at their bottom lines; rather, they're strategic tools that can help a company attract new and talented employees, improve employee retention, and establish strong brands within their respective industries. In other words, benefits are an investment in your own organization.