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Advertising as Communication de Gillian Dyer

Advertising as Communication: Studies in Culture and Communication

Autor Gillian Dyer
en Limba Engleză Paperback – 18 noi 1982
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
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Specificații

ISBN-13: 9780415027816
ISBN-10: 0415027810
Pagini: 248
Dimensiuni: 138 x 216 x 15 mm
Greutate: 0.29 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Seria Studies in Culture and Communication

Locul publicării:Oxford, United Kingdom

Recenzii

`I would not hesitate in recommending this book as a general survey of advertising for students who need initial orientation.' - Journal of Educational Television

Cuprins

Preface Introduction, What is advertising? Commercial consumer advertising, Mass communications, Public relations 1 The origins and development of advertising 2 The new advertising 3 The new media 4 The effects of advertising 5 What do advertisements mean? 6 Semiotics and ideology 7 The language of advertising 8 The rhetoric of advertising

Descriere

As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.