Advanced Focus Group Research
Autor Edward F. Fernen Limba Engleză Electronic book text – 4 apr 2013
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Specificații
ISBN-13: 9781452216423
ISBN-10: 1452216428
Pagini: 264
Dimensiuni: 152 x 229 mm
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States
ISBN-10: 1452216428
Pagini: 264
Dimensiuni: 152 x 229 mm
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States
Cuprins
Introduction
and
Conceptual
Framework
Group Composition, Individual Charecteristics, and Cohesion
The Research Setting
The Focus Group Moderator
Factors That Affect the Focus Group Discussion Process
Methodological Issues in Focus Group Research
Representativeness, Independence, Degrees of Freedom, and Theory Confirmation
Exploratory Tasks
Experiential Tasks
Clinical Tasks
Planning and Reporting Future Focus Group Research
Group Composition, Individual Charecteristics, and Cohesion
The Research Setting
The Focus Group Moderator
Factors That Affect the Focus Group Discussion Process
Methodological Issues in Focus Group Research
Representativeness, Independence, Degrees of Freedom, and Theory Confirmation
Exploratory Tasks
Experiential Tasks
Clinical Tasks
Planning and Reporting Future Focus Group Research
Descriere
Specifically
written
for
researchers
and
students
with
a
fundamental
knowledge
of
focus
group
research,
the
book
gives
numerous
examples
of
what
researchers
should
and
should
not
do
in
designing
their
own
research
projects.
In
addition,
it
critically
examines
the
limits
of
focus
groups
and
suggests
how
to
use
focus
groups
for
nontraditional
research
tasks.