Advanced Focus Group Research
Autor Edward F. Fernen Limba Engleză Electronic book text – 4 apr 2013
Preț: 401.65 lei
Preț vechi: 472.53 lei
-15%
Puncte Express: 602
Indisponibil temporar
Doresc să fiu notificat când acest titlu va fi disponibil:
Se trimite...
Specificații
ISBN-13: 9781452216423
ISBN-10: 1452216428
Pagini: 264
Dimensiuni: 152 x 229 mm
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States
ISBN-10: 1452216428
Pagini: 264
Dimensiuni: 152 x 229 mm
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications, Inc
Locul publicării:Thousand Oaks, United States
Cuprins
Introduction
and
Conceptual
Framework
Group Composition, Individual Charecteristics, and Cohesion
The Research Setting
The Focus Group Moderator
Factors That Affect the Focus Group Discussion Process
Methodological Issues in Focus Group Research
Representativeness, Independence, Degrees of Freedom, and Theory Confirmation
Exploratory Tasks
Experiential Tasks
Clinical Tasks
Planning and Reporting Future Focus Group Research
Group Composition, Individual Charecteristics, and Cohesion
The Research Setting
The Focus Group Moderator
Factors That Affect the Focus Group Discussion Process
Methodological Issues in Focus Group Research
Representativeness, Independence, Degrees of Freedom, and Theory Confirmation
Exploratory Tasks
Experiential Tasks
Clinical Tasks
Planning and Reporting Future Focus Group Research
Descriere
Specifically
written
for
researchers
and
students
with
a
fundamental
knowledge
of
focus
group
research,
the
book
gives
numerous
examples
of
what
researchers
should
and
should
not
do
in
designing
their
own
research
projects.
In
addition,
it
critically
examines
the
limits
of
focus
groups
and
suggests
how
to
use
focus
groups
for
nontraditional
research
tasks.
Notă biografică
A faculty member of Virginia Tech since 1981, Fern made significant contributions in research on focus group methods in marketing research, professional selling, and channels of distribution. His books and other academic publications number more than 30. He provided numerous services to the profession and the business community, serving as a reviewer for journals and participating in academic and business conferences. He has been recognized with the Pamplin College of Business Ph.D. Teaching Excellence Award. Fern received his bachelor's degree, M.B.A., and Ph.D. from Ohio State University.