Until you make your first sale, you don't have a business. And the level of sales that you achieve will determine whether your business flies or fails. This step by step guide to business-to-business selling for startup companies is written by Phil Cohen, a master of clear explanation who started and still runs three firms in Sydney, Australia. It covers everything you need to know about starting a successful business: how to choose your customers, how (and what) to sell to them, and even how to hire more salespeople.