SEO stands for Search Engine Optimisation. It is a methodology for driving traffic and although, you can find traffic in other ways, if your SEO is not developed completely you can lose out on the traffic that is sent to your site from search engines. So what should you be aiming for with SEO development? The answer is: Your website to be displayed on page 1 on major search engines such Google, Bing, Yahoo and others. From this, you will get lots of traffic, and in turn customers. The bottom line is, if you're not page 1 of search engine results page's (SERPs), your chances of gaining traffic will be reduced by a large margin.