Account-Based Growth
Autor Edward Blackwell, Tim Shercliffen Limba Engleză Hardback – 29 noi 2022
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Specificații
ISBN-13: 9781398607460
ISBN-10: 1398607460
Pagini: 304
Dimensiuni: 156 x 234 x 24 mm
Greutate: 0.6 kg
Editura: Kogan Page
ISBN-10: 1398607460
Pagini: 304
Dimensiuni: 156 x 234 x 24 mm
Greutate: 0.6 kg
Editura: Kogan Page
Cuprins
Section - Part One: Introducing account-based growth; Chapter - 01: The case for account-based growth; Chapter - 02: Account-based growth in practice; Section - Part Two: Aligning internally for growth; Chapter - 03: Account prioritisation and resource allocation; Chapter - 04: Integrated account business planning; Chapter - 05: Managing data, technology and operations; Chapter - 06: Leadership, culture and change; Section - Part Three: Engaging externally for growth; Chapter - 07: Account management and sales; Chapter - 08: Account-based marketing; Chapter - 09: Customer success; Chapter - 10: Executive sponsorship and engagement; Section - Part Four: Account-based growth assessment tool;
Notă biografică
Bev Burgess, based in Kent, UK, is Founder and Managing Principal at Inflexion Group. She has held senior marketing roles at British Gas, Epson and Fujitsu and headed ITSMA's global Account-Based Marketing (ABM) practice and European business. Since she codified ABM in 2003, she has personally helped over 40 of the world's most influential firms accelerate account growth using ABM techniques through her consulting, training and thought leadership.