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A View from Beneath the Dancing Elephant: Rediscovering IBM's Corporate Constitution

Autor Peter E. Greulich Editat de David Kassin Fried
en Limba Engleză Paperback – iun 2014
Many IBMers see Louis V. Gerstner as the savior of their company-indeed, Gerstner sees himself that way. Who Says Elephants Can't Dance? expresses this perspective quite well. What Gerstner never realized is that much of his success came from accidentally tapping into an eighty-year-old culture that he never understood. IBM's founders, the Watsons, created this culture in the 1910s, and then codified it in the 1950s with the creation of three Basic Beliefs: Respect, Service and Excellence. But today's IBM has lost its culture, its constitution and its way. Surely a century-old corporation is more than its founding words; but great leaders do not seek to abolish a people's constitution, rather they seek a return to its original intent. This book captures how that change occurred-a view from beneath the dancing elephant.
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Specificații

ISBN-13: 9780983373469
ISBN-10: 0983373469
Pagini: 188
Dimensiuni: 140 x 216 x 10 mm
Greutate: 0.22 kg
Editura: Mbi Concepts Corporation