Mr. Benjamin is busy and happy in his bustling, balloon store. But one day that all changes when a storm comes and the "B" disappears from his sign. Now nobody knows where to go to get balloons. Children will enjoy the mystery and excitement of how Mr. Benjamin saves his store. In a cute and funny tale, this book develops awareness of the importance of initial sounds. It also teaches the concept of how important every letter in a word actually is. The story encourages conversation about how the names of objects in the room change when a letter is missing (ex. Wall becomes all, a whole different word and meaning).