This outstanding book offers you a fact-based strategy development process for managing issues and controversies. If you’re a practitioner, it details how to ground your strategic advice on empirical research that reveals the sociopolitical dynamics of the issue. It is the first book to approach issues management from a blended application of advances in stakeholder theory and social network analysis. You’ll learn how to track the sociopolitical environment in order to (a) avoid risks and crises, (b) obtain essential environmental scanning information for strategy development or adjustment, and (c) secure the organization’s reputation and access to vital resources.
The techniques described in this book have proven effective in issues management projects around the world. They work equally well whether the stakeholders are illiterate subsistence villagers or Internet savvy global activists.